Business cards one of the most impactful tools you can use for your business? Why? It is because of a card’s ease of carrying, and they are easily distributed and used globally.
So how do you make your card stand out? Take a look at these six tips.
- Get a second pair of eyes on your cards before you print them. A mistake in your first name, an error in your phone number or your website, or a blurry logo can ruin your otherwise great card. Also, make sure you have included all necessary information on your card – I have seen a business card with phone number, email address and website all spot on, but they forgot to put their name. Really.
- Be careful how many graphics you include on your cards. Because business cards are so small, it can be tempting to try to pack tons of content and graphics onto them. Resist this urge – stick to the basics and let your business cards just be a simple way to stay top of mind with your connections.
- Careful with colors. A plain black and white card can be tedious, but overloading a small card with every color under the sun can be overwhelming. Find the sweet spot, and consider using one to two shades for your cards.
- Use font wisely. This refers to not only the size font you use (in general, try not to go below point 6 font) but also the fonts that you chose to use. A script font is going to be far harder to read when it is small or in color than a blocky sans serif would be. Be sure that the font you select for your cards is efficiently used.
- Consider mixing up your card’s orientation. Most cards you receive are probably horizontally oriented. How many have you seen that are vertical? Some of the most memorable cards I have seen have been vertical, and it is because they are not done very often. A word of caution here, though, is if you do a vertical card, be sure the rest is spotless. You do not want your card to be memorable for the wrong reasons.
- Use both sides of your card. Since business cards are small, it is essential to use all available real estate you have. Perhaps on one side, you put your information (name, phone number, email address, etc.) and on the other side details about your business (website, address). Using both sides wisely can help you get the most bang for your buck.
Share your business card tips.